The domain address of website plays a huge role in promoting online business. There are numerous factors but domain extension is the most important factor that helps in measuring the extent of visibility of website on internet. In Web Development Courses in Lahore, all the domain extensions will be covered.

The generic top-level domains includes numerous extensions such as .com, .net, .info, .org, .biz etc. But among these numerous domain extensions, .com is the most important  and most commonly recognized extension by user and search engines. In Web Development Courses in Lahore, you will learn that for online business, domain registration is required and .com is the most recommended domain extension. Some of the countries have their default extensions also. If the business is local the country’s code domain extension would be recommended however .com is the best for both local and global online business and search engine also prefers .com extension for ranking a website.

After .com extension, .net is the most recommended domain extension. It is also a good domain extension that helps website to get better rank on search engine. The next domain extension which is popular is .org which can be used by anyone. Whether the business is commercial or not, any organization can use this extension. In Web Development Courses in Lahore, most of the domain extensions will be covered and taught how to use and register them.

ITHeight has been offering numerous IT training that also includes Web Development Training. Web Development Training at ITHeight covers domain and hosting in detail. Visit ITHeight and avail Web Development Courses in Lahore to get knowledge which domain extension is good for online business.

Nowadays, every online business is using Facebook social media platform for their business promotion purpose because Facebook marketing provides the best and effective results. With the help of Social Media Marketing Training in Lahore, you will come to know that Facebook has become one of the essential social media platform for every business.

• Best for Communication: Facebook is the best platform for communication purpose also. Social media marketers finds Facebook the best social media channel as it helps them to communicate with members or clients easily for business purpose.
• Branding: For branding, Facebook help members to add information about their business, services or products in their profile page. Content, pictures and logos can be used to promote brand. In Social Media Marketing Training in Lahore, you will learn how to use Facebook for branding.
• Cost Effective Paid Ads: Facebook marketing is the greatest way to get social media presence for a business. Within a short time, business can get huge members and audience. Facebook paid campaigns are also available and cost effective. It can be used for branding purpose. Social Media Marketing Training in Lahore will teach you the complete Facebook paid marketing.
• Mobile Phone Access: It is an era of mobile phone, therefore Facebook has its own app too. Facebook marketing can also be done with the help of Facebook app. The app can also be used for organizing appointments or orders placed by clients.

Social media marketing has become an essential marketing method for every online business. ITHeight has been offering Social Media Marketing (SMM) Training from last few years in different cities of Pakistan. Visit ITHeight and avail Social Media Marketing Training in Lahore to get more knowledge about Facebook marketing advantages.

For website, it is important to have a web hosting that has the best features. There are numerous factors which are important to check first before purchasing a hosting from the hosting resellers. In Web Development Courses in Lahore, both domain and hosting are covered in detail.

• Access to Control Panel: The control panel is the platform which is used most commonly. Therefore, it should be easy to use, must have all the features that are required. To find the best control panel feature, it is important to check hosting plan before purchasing that it provides access to control panel or not. Control panel is important and it must have a simple layout and navigation. In Web Development Courses in Lahore, you will understand the importance of Control Panel in detail.
• Best Server: The web hosting must have a good server if want to avoid having problems or downtime. The hosting reseller must have numerous hard drives, good speed, RAM, power supply, testing systems etc.
• 24 x 7 Support: The web hosting must have a good support system and it must be available 24 x 7. It will help your website to stay up and running perfectly all the time. The server must have a capability to resolve the issue if they occur. The web host must have a feature of providing firewall to prevent your website from hackers, viruses etc. With the help of Web Development Courses in Lahore, you will come to know that 24 x 7 support feature is important feature of web host.
• Linux Servers: For your website, Linux servers are highly recommended. Windows servers are not good. Linux servers are more reliable than Windows servers as it has tendency to handle heavy loads than other operating systems.

In Pakistan, ITHeight has been offering IT trainings from last few years and those IT training are professional, advanced and job-oriented based. ITHeight offers Web Development Training also that covers domain and hosting. Visit ITHeight and avail Web Development Courses in Lahore to get knowledge about four best features of web hosting.

Most of the SEO guidelines have stated that backlinks are important if any website owners wants to improve website rank on search engines. In SEO Training in Lahore, you will learn about the importance of backlinks in SEO.

• Better website rank: Search engines gives a rank to a website if website has numerous backlinks but are of high quality as it helps in increase organic traffic to website. This is why, high quality backlinks should be created. Backlinks from spam blogs, low quality articles, link farms, new websites are not considered good backlinks as it affects the website to get penalized. SEO Training in Lahore will teach how to improve website rank with the help of backlinks.
• More sales and revenues: Most of the websites are created in order to increase sales and revenues. High quality backlinks can be really helpful in order to increase revenues with the help of increase in sales. The backlinks from high domain authority will help your website to get targeted traffic as these type of visitors will be able to convert into clients.
• Better reputation: For better website rank and reputation, more backlinks of good quality must be created as it helps in improve reputation of business as well. Backlinks from high traffic websites will help readers to collect information from your website and it will help in increase user-engagement as well. In SEO Training in Lahore, you will learn that backlinks are really helpful in increasing reputation of business.
• Brand awareness: To increase the brand awareness, keywords of website should be used as an anchor text of backlinks. Use relevant and high quality keywords for your website as it will also help in increase brand awareness. People usually type keywords in order to search for something on search engines. This is why keywords can be helpful for brand awareness as well.

In Pakistan, ITHeight has been offering SEO Training from last few years. ITHeight covers SEO from basics till advanced level. Visit ITHeight and get SEO Training in Lahore to understand the importance of backlinks in SEO.

Whether you are a business owner, project manager or supervisor in the company, it is important to develop interpersonal skills in order to increase the productivity of the project team members. In PMP Certification in Lahore, project manager will be able to learn numerous skills which are essential for project management.

• Management skills: To motivate team members in order to focus more on project and completion of project goals and objectives, management skill is required and it is a huge task and ability to effectively collaborate with team members. With the help of PMP Certification in Lahore, project manager will be able to enhance the management skills easily.
• People/Interpersonal skills: The project manager must have an ability to maintain the relationship with team members as it helps in improve people or interpersonal skills.
• Business oriented: The project manager must have complete knowledge how to run project and business effectively. Also must have a strategic and tactical skills for understanding the details of project easily.
• Customer centered: In project management, customer satisfaction plays an important role. The project manager must have an ability to understand customer’s needs so that project outcome is according to customer’s requirements. In PMP Certification in Lahore, project manager will learn the role of customer satisfaction in project management.

In Pakistan, ITHeight has been offering PMP Training in different cities from last few years. ITHeight is affiliated with PMI USA for PMP Certification Exam Preparation. Visit ITHeight and avail PMP Certification in Lahore to learn about the skills required for better project management.

WordPress is the best platform that helps in increase your online earning. There are numerous ways to increase online earning using WordPress this is why WordPress has been recommended one of the best platform to create a website for business. With the help of Web Development Courses in Lahore, you will come to know that WordPress has been considered one of the most popular content management system (CMS) online platform. In the era of advanced technology, now every company use WordPress for their company sites for products or services promotion.

• Free of cost: The best thing about WordPress is that it is free of cost. Therefore, it saves a lot of money from purchasing a website for your business promotion. Blog is required to create on WordPress which can help your business to promote and to look professional as well. There are numerous plugins which can be used to enhance the features of WordPress websites. In Web Development Courses in Lahore, you will learn that WordPress is free of cost platform.
• Popular platform: WordPress is popular among bloggers due to its advance developments which can brought to the website. It is the best content management system which is very flexible in use. With the help of WordPress, a blog can be fully transformed into a website using few techniques. For online earning, WordPress can be used.
• Simple and easy to use: WordPress is very easy to manage and use as non-tech person can operate and use it easily. WordPress does not require any programming language to learn. The management of WordPress website can be done using dashboard of admin panel of website. Content can be easily added as well as design can also be enhanced. Web Development Courses in Lahore covers WordPress from basics till advanced level.

ITHeight has been offering numerous IT training in different cities of Pakistan. ITHeight is covering WordPress in detail in its WordPress Training in Lahore. Visit ITHeight and avail Web Development Courses in Lahore to learn the ways to increase online earning through WordPress .

 

Social media optimization (SMO) is the best and effective growing tool that help small businesses in the best way. In Social Media Training in Lahore, you will learn that with the help of social media optimization, your social media presence for increase in web traffic can be helpful in numerous ways. There are different tips for social media optimization which are:

• Multimedia: Utilize videos and images on your website to increase social media presence. Social media channels have the best feature of uploading the media files easily. With the help of media files, your social media channel can become more unique and interesting resulting in increase in brand awareness.
• Socialize: To be socialized is the most important factor for every business owner. For this purpose, check the profiles of other members and then add into your circles. Afterwards, create a strong relationship between your audience and business. Social Media Training in Lahore will teach how to socialize with others on social media channels.
• Social Icons: By adding social media icons in website, articles or blog posts, it will help in increase social media presence. Share your every blog post or article in other social media channels in order to increase in reach among audience. In Social Media Training in Lahore, you will also learn the usage of social media icons in different platforms to increase the social media presence.
• Profile Completion: To complete the social media profile is one of the most important thing to do for social media optimization. For this purpose, keywords can be used and optimized.

In Pakistan, there are numerous IT training centers that provides Social Media Marketing Training. Among those IT training centers, ITHeight has been considered the best for Social Media Marketing (SMM) Training in different cities. Visit ITHeight and avail Social Media Training in Lahore to learn more about effective social media optimization tips.

Earlier, WordPress was a simple and basic open source tool but with the passage of time, In Web Development Courses in Lahore, you will come to know that WordPress has evolved a lot and has become one of the successful and popular content management system (CMS) as well as blogging tool.

• Responsive Design: WordPress has a feature of responsive web design also. Therefore it is important to design and develop your website using responsive web design that is compatible with the operating systems and all devices. Users will not be happy if they are unable to access to information on your website through mobile devices. This is why responsive design is important. In Web Development Courses in Lahore, you will also learn to design responsive websites.
• Content: WordPress can be used for blogging purpose and for blog, content is required to be added. Blog is used to express ideas and thoughts in your own words. In WordPress, once the content is added, it remains unchanged therefore the quality of content must be of high and long lasting appeal.
• Moderation: WordPress has an option of posting comments also. On blog posts, blog visitors can post their views in the comments in the form of both negative and positive reviews. Therefore, it is important to moderate comments to make your website safe and clean, else blog will get filled with spam and negative comments thus it will spoil the look and reputation of your blog on search engines as well. Moderation option in WordPress should be enabled. Web Development Courses in Lahore will also help you in learning moderating the comments on website or blog.

In Pakistan, ITHeight has been offering various IT trainings in different cities from last few years. ITHeight covers WordPress in its Web Development Training. Visit ITHeight and avail Web Development Courses in Lahore to learn about essential things for WordPress web design.

Digital marketing is the best marketing strategy for any company if company is looking out to increase the revenue and sales by driving more customers to your business. In Digital Marketing Courses in Pakistan, you will learn that digital marketing is a type of marketing through which promotion of business, products or services is done using electronic media while traditional marketing is a marketing through television, flyers, radio etc. Nowadays, the usage of internet has been increased therefore digital marketing will be more effective for businesses.

Due to high competition, most of the businesses are taking interest in more profit at low cost. For this purpose, digital marketing is the most cost effective marketing strategy. This is the reason, numerous agencies have started the business of providing digital marketing services to other companies. There are different ways to implement digital marketing strategies such as Google Adwords and other strategies to improve click through rate (CTR) as well as return on investment (ROI).

In Digital Marketing Courses in Pakistan, you will come to know that other digital marketing strategy is to use social media marketing for your business. It is the best way as it helps your business to interact with people and it is good for website conversion purpose. To increase your click through rates, delivery details should be increased. To make your social media ads, actual prices should be used to make it more real.

It is important to get feedback from people that what they say about your business, services or products as it helps in improve the business. Some people may provide negative feedback but accept it and take action to improve the business or services. With the help of Digital Marketing Courses in Pakistan, you will understand that social media is also the best and cost effective way as it helps in finding out about the views of people regarding your business.

In Pakistan, ITHeight has been offering Digital Marketing Training in different cities from last few years. ITHeight covers numerous strategies in Digital Marketing Training. Visit ITHeight and avail Digital Marketing Courses in Pakistan to learn more about tips for effective digital marketing.

Title tag is a tag that helps in defining the content of web page of a website. The people who are not familiar with HTML, title tag can be seen in the website’s source code header between the elements. In SEO Training in Lahore, you will learn that title can be seen at the very top of the browser which is also clickable text in search engine.

• Characters Limit: Google has set 65 characters limit for title. If title tags are longer than 65 characters, it will not be visible on search engine but it will be displayed as “…”. Therefore it is important to have a title in less than 65 characters. In SEO Training in Lahore, you will also be taught how to use title in 65 characters.
• Website Branding: The name of website name is important to incorporate in the title. It will help your website to rank well on search engines and also helps in creating authority for your website. Keywords in website name is also good for SEO purpose. However, add a website name at the start or end of the title tag. But for SEO purpose, website name should be at the end of title, in this way, keywords will be given more importance.
• Targeted Keyword Phrases: It is important to add keyword phrases at the start of title. Use long tail keywords as it will have a great high click through rate and it will look more natural. It will work only if the web page is relevant to keywords. With the help of SEO Training in Lahore, you will also learn to add keywords in title tag which is important for every web page.
• Use of Separator: To separate the keywords in title, use a separator such as hyphens, bar symbol etc. Commas are not recommended to use in the title tag.

In Pakistan, ITHeight has been offering numerous IT trainings in different cities. ITHeight has been offering SEO Training from last few years and has been covering it from basics till advanced level. Visit ITHeight and avail SEO Training in Lahore to understand the importance of title tag  in SEO.